Without keywords,
online images are invisible
Every online search starts with keywords. Whether we’re looking for a product or service, or an answer to a question.
Keywords connect customers with content.
The same is true for digital images. Search engines cannot ‘see’ images, but they can read the keywords we apply to describe what an image shows. Even the most recognisable images still need keywords so they can be found online. Without keywords, visually striking imagery is reduced to meaningless pixels because it is words, not images, that form the language of search.
For images to be seen, we need to match the words people use when searching online, with the words we add to images behind the scenes.
So, how do keywords benefit business?
A better search experience means more sales. Search should be quick, easy, and, above all, relevant. Relevant, accurate and consistent search results rely on relevant, accurate and consistent keywords. By giving customers exactly what they want, they’ll come back for more.
Make Search Better provides the tools needed to boost visibility, optimise access, and save time and money through effective keywording.
Don’t just be online. Be seen online.
What is Make Search Better?
An educational platform for creatives and organisations that offers tools to improve access and visibility to digital content. You’ll find plenty of free resources to get you started, and subscribing members also benefit from specialist support, training and live community events.
Brought to you by Clemency Wright
Make Search Better is managed by Clemency Wright, a keywording and metadata consultant with over 20 years’ experience advising global brands and organisations on keywording methodology and strategy.
Clemency regularly speaks at industry events and delivers keywording training workshops.
Clients include The Art Fund, The National Trust, Save The Children, Getty Images, The V&A Museum and many more.
How is Make Search Better different?
We’re committed to a vendor-neutral approach, providing objective information so you can make informed decisions about the right systems and technologies for you.
Not everyone can afford a consultant, and that’s why we’ve created a three-tier system of service that’s both effective and economical, starting with a free Basic package. Alternatively, if you would like to explore bespoke one-to-one consultancy, you can find out more at Clemency Wright Consulting Ltd.
Who is Make Search Better for?
-
Creatives
For creatives who deserve to be seen. Tools for photographers, videographers, artists and designers to boost online visibility, and increase sales, through relevant keywording.
-
Organisations
Coming soon, for organisations producing and distributing images. Tools to ensure efficient keywording, strategic metadata and optimum search experiences for internal users.
Get started with our free keywording resources
Keywording Top Tips
Keywording for Creatives
Keywording for Organisations
Choose your plan
Perfect for those just getting started with keywording. Simple, easy-to-use resources to kickstart your keywording journey including "Keywording Top Tips" and "Alamy Quick Start Guide".
Tailored for independent photographers who want to be seen, and sell more. Access a growing library of keywording toolkits covering a range of topics and stock libraries including Alamy and Getty. Optimise visibility to photos on web and social media. Take an online keywording course and get personalised feedback. Join live monthly keywording meet-ups. Same benefits as Basic plus:
Coming soon, this plan will support Digital Asset Managers looking to improve internal keywording processes and workflows. Learn how to develop and implement a keywording strategy for your organisation using industry proven techniques. Gain industry insights on keywording best practice. Learn from real world case studies. Download and share documents with your colleagues. Same benefits as Basic plus:
Why choose us?
-
![Royal Armouries logo]()
"I would highly recommend Clemency. Over the past few years, she’s helped us to help improve metadata across our digital assets in order to make content more findable for staff members and the general public. Clemency has also been a great help in advising and training staff members."
Jacob Bishop, Senior Digitisation & IP Manager, Royal Armouries
-
![Science photo Library logo]()
“Clemency has been writing keywords and captions for our diverse and largely specialist video clips for some 13 plus years. We have developed a great working relationship based on her consistent accuracy in both planning and executing her work. It is important for me to work with someone I can trust, and Clemency has shown again and again that she can meet our needs when it matters."
Ben Jones, Head of Motion, Science Photo Library
-
![Gignoux Photos logo, white text on red circle]()
“I have worked with Clemency for over two decades and she proved to be invaluable as my sales at Alamy dramatically improved after she took over keywording for the Alamy site. Clemency is very approachable and she is willing to help and answer any questions that you have, I would highly recommend her."
Alan Gignoux, Documentary and Stock Photographer
-
![Logo for Caroline Trotter Photography, the signature is in blue and the roundel image shows a blue and grey abstract with grass.]()
Before Clemency started keywording for me, I was keywording my own images, often copying and pasting to save time, but the sales were slow. I'd had images on Alamy for 12 years, but only made 6 sales. In the first 6 months of hiring Clemency, I'd made 26 sales! The revenue in just 6 months was more than double that of all my previous sales.
Caroline Trotter Photography.
Make every word count
Learn what you need, when you need it. We believe in access to information and clarity of content. Regardless of background, experience or budget, we’ll help you optimise the value of your creative digital assets.